FOR IMMEDIATE RELEASE
MATTEL LAUNCHES LIMITED EDITION PICTIONARY
WITH A UNIQUELY SINGAPOREAN TWIST
Pictionary Classic - Singapore Edition Contains 500 Unique Words
Singapore, ## October 2009 – Classic Singapore icons such as Phua Chu Kang, Zouk, Kiasu, Orchid, and the ERP reaffirmed their place in Singapore culture today with the launch of Pictionary Classic – Singapore Limited Edition.
Created by Mattel, the world’s biggest toy company, Pictionary, the game of quick draw, is the game where your pencil does the talking, while you and your team try to guess the words by sketching clues to each other whilst racing against the clock, now comes with a version that is specially for the local audience.
The limited edition board game, created by the international toys and family products brand, Mattel, features a bonus pack with 500 additional words -- with a unique Singapore flavour.
Developed with the help of local netizens, Mattel compiled the list from words and phrases submitted to the websites www.pictionary.com.sg or www.pictionary.sg. Visitors to the sites then voted on the words to be included, and the final list of 500 words was chosen for this very special edition of Pictionary.
Pictionary Classic - Singapore Edition is a limited edition collectors’ item. There will only be 5,500 units produced. Each unit of Pictionary Classic - Singapore Edition comes with its own numbered certificate of authenticity which also features the names of those who had contributed to the game.
“Pictionary is a classic game of wit, fun and excitement at parties and gatherings. Playing against the clock and using one’s imagination to convey words are both challenging and satisfying,” Kenny Lim, Brand Manager, Mattel SEA “With Pictionary Classic – Singapore Edition, we believe Singaporeans young and old will have a greater selection of games to play at their next gathering, chalet or class outing. Everyone may know what ‘Italy’ looks like and can probably draw it and get friends and family to guess it, but now challenge your self to draw ‘Orchard Road’. Sure to be a blast-‘lah’”
Pictionary Classic - Singapore Limited Edition is available immediately at all leading departmental stores and toy stores, along side with the original Pictionary Classic, as well as Pictionary Junior.
About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands -- today and tomorrow.
PICTIONARY, and associated trademarks and trade dress are owned by Mattel, Inc.
Issued on behalf of Mattel by:
T\PR
For media information, kindly contact:
Wang Huibin
Tel: +65-6421 0321
Email: huibin.wang@tpr.sg